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Phonk is a subgenre of hip hop and trap music directly inspired by 1990s Memphis rap. Mostly present on the SoundCloud platform, the music is characterized by vocals from old Memphis rap tapes and samples from early-1990s hip hop, often combining them with elements of jazz and funk. The genre deploys distorting techniques such as chopped and screwed to create a darker sound.
Initially developed in the 2000s in Southern United States, mainly in Houston and Memphis, the genre's early pioneers include DJ Screw, X-Raided, DJ Spanish Fly, DJ Squeeky, and the collective Three 6 Mafia. In the late-2010s, through streaming platforms such as SoundCloud, the genre developed more of an emphasis on jazz and classic hip hop.
Popularized by TikTok and the drift community in social media, "drift phonk" is a subgenre of phonk which emerged in Russia; its main features are the use of cowbells and high bass. It is generally used in lo-fi videos showing drifting cars.
